This weeks' colour turns up the heat. It shows aggression, warns of danger, yet it can be exciting, passionate and sexy. Living life a little dangerously, we are attracted to this colour even though we know sometimes we ought not to be.
This colour not just wants your attention, it demands it.
How could it be any other colour?
In it's pure vivid form think fire engine red. The eye catching colour advances, making it appear nearer, which makes it appropriate for fire engine or stop lights.
Given its' eye catching nature and that it can stimulate appetite, it is not surprising red features in the logos and interiors of certain international fast food establishments.