Friday, June 17, 2011

feeling the heat?

Last week your mind was whisked away to a tropical island just with a colour.

This weeks' colour turns up the heat.  It shows aggression, warns of danger, yet it can be exciting, passionate and sexy.  Living life a little dangerously, we are attracted to this colour even though we know sometimes we ought not to be.

This colour not just wants your attention, it demands it.

How could it be any other colour?

In it's pure vivid form think fire engine red. The eye catching colour advances, making it appear nearer, which makes it appropriate for fire engine or stop lights.

Given its' eye catching nature and that it can stimulate appetite, it is not surprising red features in the logos and interiors of certain international fast food establishments. 

Red is a sign that food is ripe.
So why is red eye catching and makes you feel warm?
A person sees the colour of an object by the size of a wavelength reflected off the object.  For a red object it reflects the longest wavelengths that can be seen by a human eye.  Your eyes have rods and cones which processes longer wavelengths quicker.  Thus your eye will pick up red quicker, which also makes it looks closer than other colours.

Our physical reaction to it can increase blood pressure and adrenaline that creates a sense of warmth. 
Infrared produces a sensation of heat and has longer wavelengths than the colours that can be seen by a human eye.  As it is red that has the longest wavelengths this colour is closest to infrared red.

I hope you see the love of red - have a good weekend

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